Fisherija has raised the bar: new production, snack box and an experience to remember
Fisherija has once again shown why it has become an indispensable name among seafood lovers - this time through an event that combined innovation, authenticity and good energy. As part of a special meeting with partners, media and influencers, Fisherija has opened the doors of its new production facility for the preparation of fresh salads and sushi, among which stands out the brand new Sushi Snack Box – ideal for a modern, urban lifestyle.
Guests had an exclusive opportunity to peek into the carefully designed production and see where Fisheria's best-selling sushi is made, hand-rolled and carefully assembled under controlled conditions, with an emphasis on quality and freshness. It is there that the snack box is created, which consists of eight snacks, in four different variants: Spicy Sake Snack Box, Philadelphia Snack Box, Age Ebi Snack Box and Snack Box.
"This product is our answer to the increasingly fast pace of life - we wanted to offer a ready-made, tasty and fresh meal that the customer can eat anytime, anywhere, without having to compromise on quality and price," said Matija Pavlinek, CEO of Fisherija “A snack box is not just food – it is a moment of enjoyment, perfect for a break at college, school or between meetings.”
Along with a tour of the production plant, which delighted everyone present with its modernity and hygienic standards, guests also enjoyed guided tastings and informal socializing that further emphasized the brand's philosophy - quality food available to everyone, with an experience that goes beyond ordinary shopping.
The event also served as a reminder of the recently achieved important step forward: in addition to 9 retail locations, Fisherija is already present in five large shopping centers in Zagreb, where it offers its range of freshly prepared sushi combinations and salads in food courts . Customer reactions constantly confirm that the market was ready for this concept – modern, practical, but without compromising on quality.
"Our vision is not just to expand, but to create an experience. We want a visit to our delicatessens or shopping at our shopping center locations to be a small moment of pleasure and happiness, to feel that behind every bite is the knowledge, effort and emotion of the entire Fisherija team," added Pavlinek.
